~150K impressions on a single post!

Hellooooooo!

God, what a week… or maybe a couple of them, to be honest.

Things are looking good-ish. Finally seeing some movement in the $5K challenge, but more on that next week.

Today, we are breaking down what works for me on LinkedIn.

First up: Talking about AI

These are my top 3 posts from the last 90 days, all centered around AI.

They are mostly sarcastic or offer a slightly offbeat opinion.

This post:

• Had a strong hook

• The body made people think, hmm, she’s onto something

• Then came the harsh reality check

• Wrapped up with an emotional plea: leave us writers alone

This one:

• Opened with a relatable hook

• I spoke as a writer using AI

• The second line hit home for anyone who's used ChatGPT

• A few real-life examples followed, ending with a tired sigh

And this post:

• Focused on the struggle of writers dealing with AI detectors

  It worked well because:
  

  1. I’m a writer

  2. AI is everywhere right now

  3. It was emotional and relatable

Second: Posts about freelancing

When I talk about my journey, share actual earnings, and lessons learned, other freelancers relate. These posts show that freelancing isn’t all sunshine, as people often make it seem.

Third: Posts that teach

How-tos with short, snappy hooks perform well. The first point being visible encourages readers to hit "see more" because they already know it’s worth their time.

Bonus: Announcements

Posts where you announce something, anything, tend to do well.
60% of the comments say "congratulations," even if the caption is about AI taking over the world.

This comment pretty much sums it up!

Quick Recap!

• Topics that are trending and painful (like layoffs, AI, return-to-office)

• Sarcasm works. Not many people use it on LinkedIn

• Humor is underrated. A good laugh always lands

• Understand your audience’s pain points. If you share or solve them, your posts have a better chance of working

On the personal front:

• Sharing more memes on my LinkedIn page

• Still at it with the $5K challenge on X (Day 12 was yesterday)

• Signed a personal branding client (pilot till end of May)

I really hope you find these tips helpful, and I see more of you on LinkedIn!

I was about to commit a serious crime today! Mangoes when?

See you next Friday!

Love,
Nikita