Finding Clients

Whatsup?

Do you also feel the ‘very demure, very mindful’ trend is a spinoff of ‘so beautiful, so elegant, just looking like a wow,’ or is it just me?

So, tell me—how have you been?

My week was slow due to my health—I’m recovering from a viral fever, cough, and cold. The cough is still lingering, and to be honest, I’m sick of it (literally).

Anyway, in today’s edition, I want to talk about getting clients: how I got my current ones, what I’m doing to get new ones, and how it's going.

#1: Outreach

One of the most sought-after methods to get clients—and one of the most tiresome too. It works for some, but not for others.

I gave it a shot, but it was time-consuming and tiring, with minimal results.

Whenever I see someone actively looking for freelance writers, I send them an email. I’ve gotten replies from 20-30% of them.

However, when I sent 50+ emails to brands I wanted to work with, personalizing each one and explaining how I could contribute, all I got in return were cricket sounds.

I was so disheartened that I didn’t even follow up, which could be one of the reasons for no response.

#2: Inbound

LinkedIn DMs and WhatsApp messages (from my website) are where I get inbound queries.

But mostly, they either don’t have the budget or are looking for unrealistic lead generation numbers within a week, whereas organic leads take anywhere from 75-90 days to show results.

I have three clients in the pipeline, showing positive signs—all inbound, but you never know.

#3: Current Clients

I write blogs for a content marketing agency. I saw the founder looking for a freelance content writer, and I knew he might have received many DMs.

So, I wrote a reverse psychology email and titled my message “Why NOT Work With Me.”

He messaged back, we got on a call, I submitted a paid sample article, negotiated the price, and closed the deal.

This happened back in May, and we’re still working together.

Client 2 is a friend of a friend who started his own design and marketing agency. I had advised him when he was starting in March this year, but we never actually ‘worked’ together.

When he saw that I was freelancing full-time, he asked me to work for him, and that’s how I closed this one. We started in mid-June and are still going strong.

Quick Takeaways

1. Your outreach should be strong and stand out for you to even get a reply. Be prepared not to get a response the majority of the time.

2. For inbound clients, you need to establish a strong online presence.
   
   You have to build a personal brand and share your experiences, learnings, and stories to build a personal connection and get your message across.
   

3. Maintaining good relationships with people—whether your peers or your ICP—is beneficial, as you’ll be the first one they reach out to when the need arises.

It’s all about a mix of outreach, inbound, and referrals—that’s how you close clients.

I would love to talk about your experience with finding clients and answer any questions that you have.

See you next Friday!

Love,
Nikita