How to Write LinkedIn Posts?

Helloooooooo!

How have you been?

I am strugglingggg!
To get back in the groove of working as usual. August went by in a blink (even though it had 5 Fridays!!). I promise myself September will change for good!

Now for today’s edition…

I have observed this pattern a lot, especially in our community, where people take this ‘posting on LinkedIn challenge’ but don’t continue after a while.

Reason:

They run out of ideas
They don’t prioritise it (because they don’t wanna spend time looking for ideas)
They think its okay to miss one day (because they don’t have an idea for that day)

You see the problem? Lack of ideas!

We solve this today!

THE WHY?

Let’s start with WHY you should even create LinkedIn Content?

Of course, the why is simple. I know it, you know it, but how do you do it?

THE HOW!

Previously, I’ve said: I get my ideas from observations and conversations.

But then what?

How does it actually go from being a thing someone said in a conversation or an observation to something ‘good enough’ to go online?

It’s simple:

Hook.
Re-hook
Lead
Body
Power-ending
CTA or CTE

Lol, no!

You see people throw around these words, but when you actually sit down to write, they mean nothing.

So here’s what we are gonna do:

• Will understand which ‘topics’ can make it to LinkedIn (spoiler: almost all)

• Will look at categories/types of posts

• Will pick one topic and write it in every possible way

• And we will look at another example that actually addresses the HOW!

Ready?

Find a Topic

Now you can talk about literally any topic on LinkedIn.. I wish I had the time to fetch out examples, but you have seen the ‘I got engaged’ posts..

The best way to find a topic: Look back.

To your experience.

The time when you wanted to shout at your manager (you can post about it, no it doesn’t jeopardise your getting hired chances)

The time you almost quit 
The time you tripped and fell
The time you felt lost and confused
The funniest prank in your class 10th
An honest conversation with your mom
An observation on the metro ride back home.
The time a client appreciated you or didn’t
A recent realisation about yourself
About the book you are reading
About your hobbies

And the list goes on and on and on…

Now you might think this can’t be made into a LinkedIn post, but trust me, it can.

Zoom Out, Put it into a Category

A post can be funny’sarcastic, or it aims to share a life lesson, maybe you are sharing your journey or a reflection.

Here’s how I’d put the above ‘life events’ into themes/categories.

Now you have an event and an idea of how to present it! But how DO YOU present it?

Pick the Style of the post!

And you know the basics: the style of the posts

• Long Text

• Short Text

• Image (personal)

• Carousel'

• Screenshot (whatsapp, twitter)

• Stats

• Celebrate

The best part? You can take any one topic, and write it from any angle or style.

Scenario #1

I completed one year with my first client, and I sent him this message. The message may not have been clear, and he thought I was saying goodbye (just look at his reply)

Now I took a funny approach to it.

If this happened to you, how would you present it?

I could have made this one event in 6-7 other ways!

Another way is showing it using the LinkedIn milestone/celebrate option.
(PS. These posts do surprisingly well)

I am happy to announce that I have been working with this client for 1 year

Or

I am happy to announce that I have been working with this client for 1 year and they are not ready to let me go (neither am I)

Here’s an example:

Scenario #2

“A client once called me by the wrong name through an entire presentation, and I didn’t correct them.”

This is a pretty common issue (tell me the mispronounced version of your name) and we easily can create a post (or 6 different posts) out of it!

To do so…you need to answer a few questions: 

How did you feel?
How important was your part?
Has it ever happened before?
How did you feel then?
What would you do if it happened again?

Now this can go in 100 different ways, depending on what happened. The above are universal questions.

When you answer all these questions, you get a theme.
What is the main lesson here?

How did you feel? 
Maybe you didn’t care, or you got embarrassed, angry, or disrespected

How important was your part?
Maybe your boss was presenting and he was being weird and willingly pronounced your name wrong, or it was a 1:1, or your boss asked not to correct the client

Has it ever happened before? 
Yes, and you didn’t do anything. Or yes, you corrected, it went badly (what did you learn), or no

How did you feel then?
Maybe you let go the first time as an honest mistake, or it spoiled my day, or it became a thing your friends still tease you with

What would you do if it happened again?
Maybe you’ll do nothing, not a big deal, or make sure you correct before it’s too late, or subtly tell me the correct pronunciation.

It happened to me too!

My client called me Nikeeta for the first month, and I didn’t correct him, thinking it was an accent issue, then he himself asked me, What’s the pronunciation and apologised.

Here are different ways I could have posted about it!

See again:

• We picked a topic (client mispronouncing your name)

• Zooming out and finding a lesson there

• Choosing a style to present it (it really depends on what happened, if you have screenshots, a picture from the event, or anything relevant)

IF nothing, simple text posts are your go-to!
80% of my posts are text only!

You don’t find the post when you go looking for it. You make posts out of things happening around you, or things that have already happened.

This is the easiest way to get started! My first few LinkedIn posts were:

• I created a habit tracker

• How manifestation worked for me

• When I cried in front of my manager

• How I created my website

Literally anything I could think of (or was doing), and just started writing and sharing them.

Once I got into the habit, I started thinking about what audience I want to attract, which of my personalities I want people to relate to, and slowly incorporated them in my posts.

You need to start to learn to walk to run!

Also, the best part.. it builds the foundation for a strong personal brand.

Big takeaway: Don’t worry about perfect hooks or CTAs. Notice small moments, write, hit publish. Fancy tweaks can wait.

I really hope this helped you in some way. More than that, I hope to see more LinkedIn posts from you!

If this makes you post, share the link. I’d love to read it!
Questions? Just reply.

I wish you consistency and discipline!

I’ll see you next Friday!

Love,
Nikita