I Hit 283k Views in July on LinkedIn

Hellooooooo!
How have you been?

My August goals are already in action, and I’m spending time every day on product building and mindful offline time.

I’m trying to log off by 7 pm, therefore writing this at 5 pm... a first… IK!!

As promised last week, I’m sharing the analytics of how my Growth Plan went in July and what learnings we’re taking forward!

Let’s start with the elephant in the room: LinkedIn.

I posted 28 times on LinkedIn last month.
The whole month saw 283k+ impressions — highest yet.

I also sat down to analyze data from Jan to July, just to see what’s worked in the last 6–7 months.

The Process:

I took the top 10 posts (based on impressions and engagement) and pulled out the values.

This gave me 70 posts.
Then I took the top 20, based on engagement, and analyzed those.

Patterns, style, categories, word counts, etc.

Word Count

You’ll see “when I quit my job” twice because I posted it on Jan 31st, and half of the impressions came on Feb 1st.

The best-performing posts have been in the 80–150 word range, with a few outliers at 295 and 379 words, but the majority fall within that range.

I hadn’t really paid attention to this before, but I think I can be more mindful now.

Style

There isn’t one single style I post in. I do text-only, carousels, images, pictures, stats, screenshots — almost everything.

60% were plain-text variants.

Visual formats (photos, screenshots, celebrate frames) made up the other 40%, with photos being by far the strongest of that group.

Hooks

As we know, hooks play an important role in overall engagement and visibility on LinkedIn.

I had already noticed that adding ‘freelancing’ in the hook worked better, and the data confirmed it.

Since I share a lot of personal stories/journey/learnings, I tend to use ‘I’ in the hooks a lot — and those have done exceptionally well.

People love to hear a story, a first-person perspective, so we give them that.

And of course, numbers! I openly talk about how much I made, how much I’m making, and how much I’m planning to make... and those posts made it to the top 20!

Categories

I divided the posts into separate categories to see which kinds tend to do well.

Since I share a lot of stories (probably 80% of my posts?), they made it to the list.
Fun/sarcastic jabs (especially at AI) have gone viral (90k+) a couple of times.
Other “funny” posts easily cross 10k!

July Deep Dive → August Lessons

My August posts have tanked (I know, only 8 so far, but still) ridiculously, and I know I’m being impatient, but I really wanted to check what’s going on. And… I found some really good insights!

You can take all these examples of what works “best” and frame your posts accordingly — and still, it can fail.

Reason?
People follow you for being you.
When you lose sight of that, your quality goes down, and people don’t relate to you the way they used to.

In July, I posted in breaks... in patterns (unknowingly — observed this just today):

Book recap → story → mindset → meme → wins → personal story → fun/sarcastic → books → habits → community → story → observation → ad → fun take on AI

Now, compare this to August (8 posts in 7 days — desperate much?):

Book recap → how much I get done → 91-day streaks (no story, just preach) → lead tracker (old one) → a tip → how I get my ideas → LinkedIn stats → newsletter testimonials

July had personality, a break, some breathing space, which is simply missing in August.

I know for a fact people relate to me/my posts because I am honest and vulnerable, and funny at times.
The “I-am-good-at-everything-learn-from-me” Nikita is not.

Maybe I got too blindsided by the “growth” across all channels and started posting too much just to get traffic.

Again, everything I shared was valuable, but maybe we needed to space it out a little — give the readers a break, and maybe myself too.

Will I implement ALL the learnings from the top 20 posts moving forward?
Nope.

I don’t like being restricted or only following a certain type of content style.

But it’s good that I spotted a pattern. I’ll keep these in mind while creating content not necessarily applying it to every post.

Hopefully, it helps you get something out of it too.

Let me know if you try any and if they work for you 🙂

TL;DR:

• Best-performing posts are 80–150 words

• Texts do well, personal photos are 2nd best

• Hooks with “I” and “freelancing” top the charts

• Personal milestones and fun/sarcastic takes on AI do well

• Show your personality, not just your wins

• Give space for your audience to breathe!

‘Growth’ on Other Platform

• LinkedIn: +829 followers

• X (Twitter): + 26 followers

• Substack: +52 subscribers

• To 10X: +45 subscribers

• Fully Content: +13 subscribers

Other Quick Updates:

Fully Content:
I’m finally happy with the other B2B newsletter and where it's headed.

After (I guess) 3 iterations! Can’t wait to experiment more, learn more, and share more!

$5000 Challenge:

• My first client ($200) is kinda dicey, not sure when I’ll get work from him

• The Kenya guy ($600) is having some issues with the editor, also dicey

• In talks with a new client to launch their newsletter, but pricing seems to be an issue again, dicey

• Probably need to start outreaching again!

What other metrics should I have looked at? Let me know and I’ll share them with you.
Next week we have something very, very special coming up. Stay tuned. <3

I wish you laid-back but productive days :)

See you next Friday,

Love,
Nikita