Hellooooooo
How have you been?
20 days left in 2025, and there are so many things I wanted to do that didn’t happen, but also so many unplanned things that did.
I am not sure yet if I am really recharged or really re-tired. Only time will tell, ig.
Someone shared a tweet recently in a community and tagged me, a
and asked for “insights” because I crossed 10k followers on LinkedIn last month (yayy).
What 18 months of LinkedIn actually looked like
It took posting around 20 times a month for 18 months.
But what did that look like in real life?
How did I stay motivated or even willing to not give up on the platform?
Let me break it down.
1. Sharing your smallest wins
It is very easy to slip into comparison mode and think:
“1000 impressions is too few. Someone else gets 10k every day. It’s not enough.”
The only comparison that really helps is you vs you.
Accept that your early posts will get 200 impressions. That is normal. Do it enough times, and you will see your writing improve. Then you can stop saying “I am not doing well” and start knowing that you are doing better than you were last month.
Having friends who cheer you on is a plus.
2. Challenging yourself
In my early LinkedIn days, I set a new challenge for myself every month. This kept it fresh because I get bored very easily.
Make it fun for yourself with small “terms and conditions” like:
This month, I will only do promotional content
This month, my goal is engagement, so I will only post relatable stuff
Tiny constraints make the game interesting.
3. Asking ChatGPT
I literally asked ChatGPT for 50 topics.
I told it everything I do, did, want to talk about, and the audience I wanted to attract. I even fed it category lists someone else had shared on LinkedIn. Whatever reduces friction is fair game.
This is what it looked like
Once I wrote those initial posts, ideas started flowing on their own. Comfort turns into creativity, but you need something to break the inertia first.
Later, I rebuilt my content tables based on where my voice and positioning were going.
after 6 months of posting
Not every idea got posted. They simply removed the mental load of “I don’t know what to say today.”
4. The real theme: reduce friction
The whole idea is to reduce friction.
If you get bored easily, set mini challenges.
If you keep thinking, “how do I always provide value,” do a month of “no value” posts, and you will suddenly get ideas.
If you think “I don’t have ideas,” ask an LLM to give you topics.
Make it easier to show up than to disappear.
5. Make it non-negotiable
One thing that has really worked for me is making LinkedIn non-negotiable.
No matter if I am travelling, working, super occupied, or not doing well mentally, I make sure I post on LinkedIn.
Do this for three months straight, around 60 posts, and you will definitely see it going somewhere.
Reply to this email with your questions or suggestions. I am planning to launch an ebook to help you do exactly this.
If you are a founder, a ghostwriter, or a solopreneur, this might be the only missing piece in your strategy. I would love to know how I can make it super valuable for you.
The next goal for me is 10k newsletter subscribers in 2026. Let’s goooo.
I’ll see you next Friday.
Love,
Nikita
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