Helloooooooo!
Can you believe it’s already mid-November?
The year is wrapping up, and suddenly we’re all thinking about goals, resets, and the “I’ll start posting from January” lie we tell ourselves every year.
If I’ve learned one thing this year, it’s this:
You don’t need a new year to take your writing seriously; you just need one good post to begin.
LinkedIn feels simple until you actually sit down to write. But, everything sounds repetitive, flat, or “too basic.”
So I thought… why not break it down properly?
In this edition, we’ll look at:
5 types of LinkedIn posts you can write on repeat
5 types of hooks you can plug into any topic
The anatomy of a strong LinkedIn post so you never feel intimidated by the blank screen.
Everything here is taken from formats and structures I personally use, the same ones behind my own high-performing, inbound-attracting posts.
Let’s get into it.
Five Types of LinkedIn Posts You Can Use Anytime
1) Before–After–Bridge Post
Use this when you want to show transformation, growth, or progress.
Structure:
Before: Where you (or your client) started
After: What changed
Bridge: What you did differently
Why it works:
It’s relatable, honest, and shows credibility without bragging. When you show the ‘mistakes,’ it makes you more approachable.
2) Client Pain-Point Post
Use this to attract clients by showing you understand their world.
Structure:
State a common pain
Explain why it happens
Show how you’d approach/fix it
Why it works:
It positions you as someone who “gets” their ICP. That you know your stuff or have a high agency of getting to the bottom to fix problems as they occur!
3) Process Breakdown Post
Use this when you want to show your thinking or workflow.
Structure:
Hook: “Here’s how I do X…”
Steps: 3–5 simple steps
End: Why this process works
Why it works:
Clients see you have done this enough times to have a ‘process’ for it! It builds trust and shows expertise.
4) Opinion + Insight Post
Use this to share a belief, a strong POV, or a lesson.
Structure:
Opinion: “I believe…”
Context: Why this matters
Insight: Your reasoning or realisation
Why it works:
People remember voices with opinions. When you provide a POV, it shows you have learnt from trial and error and are sharing the lesson.
5) Example / Breakdown Post
Use this when you want to show a skill (writing, editing, analysing, improving).
Structure:
Show the “before”
Improve it
Explain why the improvement works
Why it works:
Nothing builds authority faster than “Here’s how I’d make this better.” This shows a problem-solving approach and presents you as a trustworthy person. to work with :)