Hellooooooo,
How are your New Year’s Resolutions coming up? Mine suck so far. But good things are also happening in life, so I am not depressed.
But will get back soon, for sure!
I finally took a plunge and decided to offer LinkedIn personal Branding as a service.
It came as a shock to sooo many people that I don’t do it yet.
(Did you find it shocking too, like Mehwish?)

But where is this coming from?
We were on our weekly standup call, and the founder mentioned inertia.
How things keep moving in the same direction as we started, and we refrain from changing things because ‘that’s the way it always has been’
The word stayed with me till after the call. And then I realised…
Since my MBA internship days, I have been writing blogs, and that is how it always has been, so I still do it.
I was just too comfortable with where things are, or rather, how things have been. But we change that now!
So I made this post where I opened myself to LinkedIn consultation.
I don’t wanna get into execution because I wanted to get into strategy in 2026, and writing dilutes that.
Consultations, E-books (prompts), Live Challenges, Maybe a Cohort?
All things LinkedIn, it is for now that involves direction, clearing your doubts, pushing you, and getting things done!
No matter how this goes, I am pretty excited for this! Wish me luck!

As always will keep you posted with my learnings, strategies that are working (and not working), and how you can do it too!
You might have seen post breakdowns, but hopefully will see the thought process behind making a post live!
Maybe case studies on how we utilised the person’s personality and stories they were sitting on to create meaningful LinkedIn content that helps the business.
If you or someone you know might benefit from this, do let me know!
It starts officially in March! I am done for this month :)
Oh before you go,
I was still in doubts but then this comment by Shruti removed any pending doubts

Perfect person, am I? Will know soon!
I wish you too would break your inertia and just do that thing you have always wanted to do!
Someone’s (yours?) Fav LI expert,
- Nikita