I get ALL of my clients from LinkedIn!

Helllooooooo!

How have you been?

Last week was crazy! (LinkedIn wise)

One of my posts crossed 93k impressions and I gained 475 followers since last Friday.

Now this was because I made two bold claims.

1. I sent a ‘Why NOT Work with me’ DM to a client and it worked in my favor.

2. I find clients on LinkedIn.

Now, if there are two things most people struggle with, they’re outreach and finding clients—especially on LinkedIn.

So when I said I’ve been bold and doing both, it caught traction.

TBH, I didn’t expect it even 1%. But that’s the thing with LinkedIn—you never know what’s going to work.

Which brings us to today’s edition.

"LinkedIn is golden for finding clients? I’m so confused."

I addressed the first part and shared the outreach DM the next day, in case you haven’t seen it, here it is.

How I go about finding clients on Linkedin?

Short Answer.

I stalk companies I wanna work with, check if they work with freelance writers, find the decision makers and send them a DM.

I also stalk me fellow freelancer writers, check which companies they are working with, and DM them.

And I post regularly on LinkedIn which brings inbounds and referrals.

Long Answer (THE HOW)

My Formula That Works: 

Find the right person + get straight to the point + have patience.

Want to know if a company even works with freelance writers? Go to their company page, search for people, and filter for "freelance" or "freelance writer."

If you see multiple people with “freelance” in their headlines, check if they’re relevant (active and recently associated). Now you know the company works with freelance writers.

Next, search for decision-makers—Content Head, Founder, Marketing Manager, or Design Head/Lead if you’re a designer. These are the people likely to make freelancer-related decisions.

Start with a quick “Hi,” mention how you found the company, and ask if they work with freelancers. Add a brief intro and offer to share samples.

Cold outreach takes time, so pitch, forget (for a week), and follow up while continuing to find new opportunities.

Use a tracker to stay organized.

Another trick? 

Look at your favorite freelancer’s profile and their experience section to see where they’ve worked.

Pepper Content, for example, is working with freelance writers. So, visit Pepper Content’s page, find the right contact, and send a connection request.

Use LinkedIn’s Search Bar

Go to LinkedIn’s search bar, type “hiring freelance writers” and sort by recent posts.

You might need to scroll a bit to find a relevant post.

Once or twice a week you’ll find something genuine. But you need to spend time on it. 10-15 mins a day.

BE ACTIVE ON LINKEDIN!!!

I cannot stress this enough. Be active, provide value, and be consistent on LinkedIn.

Even if you don’t get leads immediately, being active, providing value, and staying consistent will get you noticed.

Your peers (aka fellow freelancers) will follow you, and when their roster is full, guess who they’ll ask or refer?

Yep. You.

Trust me! It works.

Fun Fact: I have hardly had conversations with most of them. But by just ‘being out there’ constantly I am at the top of their mind’.

But remember, for any of this to work, you need a solid portfolio to back it up.

So next time you question or wonder how someone can get leads/clients from Linkedin, try this.

In the last newsletter, I shared how I’d been feeling lost and promised to have an answer by this Friday...

Well, spoiler alert: I still don’t have one.

BUT, I did realize something—I’ve been overthinking it. Honestly, I don’t work the whole day anyway.

So if I have clients I’ll for sure make time to finish the work, but I might not make time to find new clients.

So outreaching again it is! When? I am not sure about this part, lol.

Anyway, is it just me or do you also think winter ended too soon?

Global warming is real!!

Take good care of yourself!

See you next Friday!

Love,
Nikita