Ah shit, here we go again! Weekly recap! What even was this week? Super hectic.

I was hiring writers, helping a friend with an assignment, writing a case study, QCing 20+ blogs we have published for a client, quitting (KT comes next week), doing my own assignments, creating editorial guidelines for another client, and probably doing10 other things I don’t remember.

It kills me that LinkedIn posting isn’t here.

I KNOW it’s value, I KNOW the platform (at least I knew), I MISS it, but it feels strange somehow. All stories sound the same. Every launch looks the same, where something kills something. Everyone is selling something.

I get it, but I don’t get it. I just know I need to be back again, and I was waiting for a push, which came last week.

When I saw this, I realised, “Shit, a post from 1 year ago is somehow ranking on SERP (I wasn’t even sure, LinkedIn posts could rank on Google), but this was super inspiring.

Maybe it’s time we get rid of excuses (I have too much work, the platform is not the same, I don’t know what to post anymore, I don’t NEED to post anything.. stfu)

I should just set time aside, look at my old LinkedIn posts, and just start posting. 

Note to self:

  • Not liking the feed? Unfollow one person.

  • Not feeling like posting? Bunch create and schedule

  • Not sure what to post? Start by posting updated versions of older posts.

Take it one step at a time. It was your territory; you need to get back on it!

Goal for the next 6 months (okay 5.5 months) - 50k followers on LinkedIn.

Will it be difficult? Yep, the first few weeks, maybe even a couple of months would suck, but will we be able to do it? Absolutely!!

This is the least I can do for 2024 Nikita, who just didn’t give a fuck and showed up every single day.

I owe it to both her and the platform :)