Never run out of content ideas again!

Hellloooooo!

How are you?

Earlier this week I was in Delhi, and met with super sweet people :)

Now that you are slightly jealous, (kidding!!) let’s talk about work.

I took a LinkedIn posting challenge. Not with any motive (otherwise I’d have strategized better) but just to push myself.

Here are the results.

Impressions: Slightly over 100k

Followers: 600+

So many of us are always stuck with client work and say we don’t have ‘time’ for LinkedIn post creation.

Ideally, you should set time aside for LinkedIn.

If you think, “I’ll use those 4 hours to write a blog and make money,” you’ll never find time for LinkedIn.

Okay, answer me this?

Here are the three things I struggled with (and solved):

1. I don’t have enough ideas

2. You want to keep the blog AND focus on LinkedIn

3. I can write on LinkedIn but I don’t have time to engage for hours.

Let’s resolve this one by one.

1. Not having enough ideas.

My audience majorly consists of fellow freelancers and peers. 

The actual audience I’d like to grow is of my ICP which includes Content Heads. Marketing Heads, Founders, Marketing Managers Etc.

I have my newsletter (yes this one, lol) that is promoted on LinkedIn.

I also share stories, learning, and experiences like the time I cried in front of my manager or how my parents reacted when I told them I quit my job.

When you have different categories of content

• Peers

• ICP

• Promotional

• Stories

You’ve got yourself 4 posts per week (1 each, at least or you can do 4 a month, one category each week)

Reminder: Consistency doesn’t mean posting every day. Pick a number, just stick to it :)

Once you have reached this stage and have your categories in place, it is time to use AI.

I shared a step-by-step process (with prompts) on how to use AI to generate content ideas in another newsletter.

Repeat the steps for each category and you have got 100+ post ideas.

2. Time Management issues.

One word: Batch create.

Once your topics are sorted, just start writing. Batch create—do 4 ICP posts at once or share multiple stories freely without stressing about formatting.

Bottom line: When you're in the flow (which happens at least once a week), make the most of it and create content.

Schedule posts as and when you finalize them and forget about it.

The next day, you get to act like:

At least this is how I have been doing it recently.

3. I don’t write because I don’t have time to engage.

Well, first of all, this doesn’t make any sense. You NEED to make sure WHY you are posting on LinkedIn.

1. Building your Personal Brand

2. Attracting Clients

3. Networking and Building Connections

Now if your motive is any of the first 2, you don’t need to be overwhelmed by dedicating hours for engaging and commenting.

If your motive is 3, you can maybe post once a week and dedicate time for commenting to build connections.

Also, if you are relatively new and looking for the first client then you can focus more time on both.

But you need to do it actively, mindfully, and consistently.

And if all of this still sounds overwhelming:

1. Post once a week.

2. Only engage with comments on your posts.

3. Like/React on posts/people that inspire you, so that they appear more on your feed to constantly encourage you to create more.

You don’t need to complicate things just because some LinkedIn guru (or even I) told you to.

Understand your motive. Your Audience. Your Time. and Stop Complaining.

Anyway, I don’t see you complaining about not having time to scroll Instagram reels.

I answered the questions I felt were the reasons for being inconsistent. If you have a different reason comment or reply to this mail and let’s resolve that.

On a personal front

We recently crossed 130 subscribers and I’m just super grateful to you :)

You are the best!

Hope to see more of you on LinkedIn. Wishing you a viral post. (not fever)

See you next Friday!

Love,
Nikita