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- It has been... weird!
It has been... weird!
A dream client, a viral tweet, and getting back up.
Hellooooooo!
If you're reading this before 11:30 am, bookmark it and come back later, okay?
Go play Holi!!

So, my last edition was a heart-to-heart conversation with you all, but I still wanted it to be value-driven—so I pointed you to another newsletter I’ve started!
It’s been a while, and things are looking up, so I wanted to share what I’ve been up to.
But first, hear me out.
It’s not easy.
Getting knocked down by life and having to get back up because you gotta eat? Not easy.
It’s okay to stay down for a while, but it’s never okay to stay there forever. Take your time, but keep trying: a finger on day 1, one hand on day 3, and so on.
Now, getting back to the main idea!
Here’s what I’ve been up to.
1. Delulu? Maybe. But It’s Working.
Started writing for a dream client through an agency. That too, in my niche—MoFu content.
The pay is kinda lower, but I couldn’t say no when I saw the client’s name. (More on this later).
Also, just realized while editing this. I had it on my 2025 vision board! WTF!!
I created that on Jan 10th! Happppaayyyyy!
2. Twitter Influencerrrr
I joined Cognition Insiders - a community by Vikra - where a bunch of us are building, learning, and leveling up as marketers together.
Anyway… one day, I came across this message.
Now, I’ve been very open about not understanding Twitter (X, whatever). I created an account back in August, but barely posted thrice.
Then I sent this msg to mah Pookies!

I have been posting everyday (sometimes multiple posts a day) on X regularly and then one of my recent posts kinda went viral (89k+ impressions), and I crossed 100 followers.
(I’m famous now. And so is my Mom. :P)
If you think this NL is unhinged, you should see me on Twitter 🫣 (I may or may not have ≈ 90 posts + replies)
3. If not now, NEVER!
For a while, I’ve been thinking about building a lead magnet. But it was one of those projects that never actually happened.
Finally started it as part of a 5-day challenge in the same community. Today’s the last day.
It’s not quite done yet, but since I’ve started it, I’ll finish it.
That was kinda the whole point, I guess. :)
4. Books > People. Always.
The plan was to read 2.5 books per month to hit 30 this year. But after finishing the first book in Jan, I just… didn’t feel like reading.
I tried, left two books unfinished (will get back for sure).
But I am picking up again, starting with a small read. Currently reading this!

5. Healing Era (Kinda?)
I was down bad last week, feeling things, but one night, I thought—enough.
It’s okay to feel, but it's not okay to hold onto that feeling all day.
So, I shifted my focus towards:
✅ Eating better (intermittent fasting)
✅ Sleeping better (guided meditation)
✅ Being better (30 mins of body movement)
Which led to:
Better focus, More energy, and hence, the first four points!
If you’re looking for a moral of this post, read the intro again (lol).
Wishing you health and happiness ✨
We’ll be back next week with more of the content you guys are here for. 🙂

Also, Happy Holi!!
See you next Friday!
Love,
Nikita